How to interview your customers to create new content
Creating content from customer interviews is a great way to make sure you’re addressing the needs and interests of your target audience. After all, your ideal audience is composed of your current and...
View ArticleContent repurposing for Cybersecurity companies
Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical...
View ArticleContent repurposing opportunities at Cybereason
Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new...
View ArticleTutorial: How to repurpose a case study
Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer. By clearly...
View ArticleRepurposing bottom-of-the-funnel content
Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can...
View ArticleAutomata launches new self-service Content Repurposing software
Content repurposing is one of the most discussed marketing strategies that “everyone must do.” Taking a quick scan across the LinkedIn and Twitter marketing gurus, most of them will say that...
View ArticleUltimate guide to AI writing tools for marketers in 2023
So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality...
View ArticleTop Jasper alternatives for marketers to try in 2023
Jasper accelerated the AI writing tool landscape in 2022 with an impressive round of funding, but there are many Jasper alternatives that offer expertise in specific areas for marketers. For example,...
View ArticleShould You Have a Content Repurposing Strategy? Insights from 14 Marketers
If you publish content in any form, whether it’s videos, blogs, or social posts, you probably understand the benefits of a repeatable content repurposing strategy. If this is a new concept for you, get...
View ArticleHow to Find Your Website’s RSS Feed
In the constantly evolving world of content marketing, staying updated on the latest news, articles, and blog posts is a must for avid readers and professionals alike. Although the RSS feed is an old...
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